Product Pricing Strategy

About this Course

In running a business, setting the price of your product is one of the most important decisions you will make determining the success of your business. For impact enterprises, the calculus is even more complex. In this course, you will gain understanding of customers’ willingness to pay and the best strategies to deploy when pricing a product to maximize revenue


Partner, Simon-Kucher; Co-Founder, LegalZoom

Learning Outcomes

  • Learn how to analyze your costs and your revenue 
  • Understand the tradeoffs and calculations involved in price-setting 
  • Learn how to test and dynamically adjust pricing in response to your sales data


  • Module 1: Why Do Innovations Fail?
  • Module 2: Understanding Willingness to Pay
  • Module 3: Effective Segmentation Strategies
  • Module 4: Choosing the Best Monetization Model

IIX Impact Institute Certificate

Achieve a passing grade of 70% or higher on the final exams to earn your e-certificate for completing the course. Share your accomplishment with your network!